HubSpot alternative
A HubSpot alternative that stays a CRM, not a marketing platform
HubSpot’s free tier is a gateway to Marketing Hub, Sales Hub and Service Hub upsells. AwiFin is one tool that tracks clients, proposals and follow-ups - nothing else to buy.
Sample workspaceEvery client, its stage and next action
Where HubSpot gets heavy for a small agency
You needed a CRM. HubSpot sold you a platform.
Feature sprawl across hubsMarketing Hub, Sales Hub, Service Hub - a small agency needs one clear place to track clients, not a suite to navigate.
Contact limits push upgrades fastHubSpot’s free and starter tiers hit contact and feature limits quickly, forcing a paid tier before you’re ready.
Built for marketing-led growthHubSpot assumes inbound forms and email campaigns feeding the pipeline. Agencies win work through calls, referrals and proposals.
How it actually works
One clean loop: proposal, follow-up, done - no other hubs involved
This is the entire AwiFin workflow for a client - nothing routes through a marketing or service module.01
Proposal sentLogged the moment you send it, with stage and value attached to the client.
02
WaitingSits in "Proposal sent" until the client replies, or it goes quiet.
03
Follow-up becomes dueAwiFin flags it before it goes cold - no spreadsheet, no manual reminder.
04
Shows up in TodayLands in your daily view next to every other client that needs you.
05
AI drafts the messageA follow-up draft is ready to review and send, in your voice.
06
Completed, next action scheduledMark it done and the next step - a call, a check-in - is set automatically.
Sample workspaceStep 1-2 - proposal sent, waiting
Side by side
AwiFin vs. HubSpot
HubSpotAwiFin
Product shapeMarketing, Sales and Service hubs
One CRM for clients and follow-up
Growth model assumedInbound forms, marketing campaigns
Referrals, calls, direct outreach
Follow-up draftingSequences need setup and copy
AI drafts from client context directly
Pricing shapeFree tier, paid add-ons per hub
One flat plan per user
Pricing
Simple pricing for small teams.
One subscription per workspace, billed monthly. Plans differ by how many clients and team members you need.SoloFor founders and independent consultants handling client follow-ups themselves
$24.99/ month
✓Up to 40 active clients and 500 contacts
✓Unlimited notes, actions, promises, and follow-ups
✓AI-assisted message generation
✓Up to 2 team members
✓Email support
TeamFor small teams managing proposals and client communication together
$49.99/ month
✓Up to 200 active clients and 2,000 contacts
✓Up to 5 team members
✓Everything in Solo
✓Shared client communication history
✓Higher AI usage allowance
✓Priority email support
BusinessFor growing businesses coordinating a larger client portfolio across the team
$79.99/ month
✓Up to 500 active clients and 5,000 contacts
✓Up to 10 team members
✓Everything in Team
✓Highest AI usage allowance
✓Team activity and accountability
✓Priority support
FAQ
Common questions comparing the two
Can I move my HubSpot contacts over?Export contacts and deals from HubSpot and add them as clients in AwiFin with their stage and value preserved.
What am I giving up by leaving HubSpot?Marketing automation and landing pages - if your agency doesn’t run inbound campaigns, you likely weren’t using them anyway.
Does AwiFin have contact limits like HubSpot’s free tier?Limits are tied to your plan, not an artificial free-tier cap designed to push an upgrade.
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