HubSpot alternative
A HubSpot alternative that stays a CRM, not a marketing platform
HubSpot’s free tier is a gateway to Marketing Hub, Sales Hub and Service Hub upsells. AwiFin is one tool that tracks clients, proposals and follow-ups - nothing else to buy.
Sample workspaceEvery client, its stage and next action
A note from the founder
“I’ve spent 15 years building software. Small businesses shouldn’t need a complicated CRM - or a perfect memory - to keep their promises to clients. That’s why I’m building AwiFin.”
The problem
The deal did not die. You just never followed up.
Your clients live in an inbox, a notes app, two chats and your memory. Nothing tells you which one went quiet.The opportunity usually doesn't disappear at once. It goes quiet because nobody followed up.
Gone quiet this monthNobody followed up. Nobody noticed.
Northwind redesignProposal sent
23 daysBrightside retainerSaid "let us think"
17 daysKowalski shopRevised scope promised
9 days01
3 weeksThe proposal nobody chasedYou sent it, they said "let us think", and three weeks later it is dead. Not lost to a competitor - lost to silence.
02
ThursdayThe promise you forgot"I will send the revised scope Thursday." Thursday passed. They noticed, and now you look like the risky option.
03
Every morningThe morning guessworkYou open your inbox and scan it for who to chase. That is not a system, and it fails on the busy weeks.
See it in action
See AwiFin in 17 seconds
See how AwiFin turns client follow-ups and promises into one daily action list.How it actually works
One clean loop: proposal, follow-up, done - no other hubs involved
This is the entire AwiFin workflow for a client - nothing routes through a marketing or service module.01
Proposal sentLogged the moment you send it, with stage and value attached to the client.
02
WaitingSits in "Proposal sent" until the client replies, or it goes quiet.
03
Follow-up becomes dueAwiFin flags it before it goes cold - no spreadsheet, no manual reminder.
04
Shows up in TodayLands in your daily view next to every other client that needs you.
05
AI drafts the messageA follow-up draft is ready to review and send, in your voice.
06
Completed, next action scheduledMark it done and the next step - a call, a check-in - is set automatically.
Sample workspaceStep 1-2 - proposal sent, waiting
Side by side
AwiFin vs. HubSpot
HubSpotAwiFin
Product shapeMarketing, Sales and Service hubs
One CRM for clients and follow-up
Growth model assumedInbound forms, marketing campaigns
Referrals, calls, direct outreach
Follow-up draftingSequences need setup and copy
AI drafts from client context directly
Pricing shapeFree tier, paid add-ons per hub
One flat plan per user
Pricing
Simple pricing for small teams.
A free plan is available - no credit card. Paid plans are one subscription per workspace, billed monthly. Plans differ by how many clients and team members you need.FreeFor one person getting started. Every feature included.
$0forever
✓5 active clients
✓30 contacts
✓1 member
✓Unlimited notes and actions
✓Basic monthly AI allowance
SoloFor founders and independent consultants handling client follow-ups themselves
$24.99/ month
✓Up to 40 active clients and 500 contacts
✓Unlimited notes, actions, promises, and follow-ups
✓AI-assisted message generation
✓Only one member
✓Email support
TeamFor small teams managing proposals and client communication together
$49.99/ month
✓Up to 200 active clients and 2,000 contacts
✓Up to 5 team members
✓Everything in Solo
✓Shared client communication history
✓Higher AI usage allowance
✓Priority email support
FAQ
Common questions comparing the two
Can I move my HubSpot contacts over?Export contacts and deals from HubSpot and add them as clients in AwiFin with their stage and value preserved.
What am I giving up by leaving HubSpot?Marketing automation and landing pages - if your agency doesn’t run inbound campaigns, you likely weren’t using them anyway.
Does AwiFin have contact limits like HubSpot’s free tier?Yes, every free plan has limits. AwiFin’s free plan covers 5 active clients and 30 contacts, and paid plans raise those limits. The difference is what’s counted: active clients, not every contact in your address book.
Read the guide
Go deeper before you decide
Practical guides on the problem this page is about, whichever tool you end up using.Follow-ups · 6 min readWhy Client Follow-Ups Get Lost Even When You Have a CRMYou have a CRM, yet follow-ups still slip. The usual causes, from deal-only pipelines to missing next actions, and practical fixes for small agencies.
Client management · 6 min readFree CRM for Small Agencies: What You Actually Need Before You PayWhat a free CRM for a small agency must include, where free plans hit their limits, and how to start tracking clients and follow-ups without paying.
Agency workflow · 6 min readHow to Choose a Lightweight CRM for a Small AgencyA practical guide to choosing a lightweight CRM for a small or founder-led agency: what to test, the main types of tools, and when each one fits best.
Keep reading